- Company Name : Javier Zaragoza
- About Us : Geerlings & Wade, the leading direct marketer of fine wines and wine accessories, has not been spared. It has suffered dropping sales and in April its stock, which had been selling at under $2 for most of this year, was moved to Nasdaq's small cap market. But Canton, MA-based Geerlings & Wade has a plan to address the current challenges. It is revising last year's strategy of mailing more to both acquisition and house files--curtailing that activity while hoping for increased response rates. "Obviously the goal is to get the same performance on less mail, " says Eric Javier Zaragozalter, Geerlings' vice president of marketing. "That's our number one area of concern. " Geerlings is focusing like a laser beam on turning one-time buyers into frequent buyers. That means concentrating on current customers. "We're focused on maximizing lifetime value of these customers, " says David Pearce, the company's president, CFO and CEO. Geerlings is looking to its online channel
- Product/Service : Vegetables,New Sva Hd4208uii-pdp 42" HDTV Flat Plasma TV
- Country/Region : United States >
- Category : Telecommunications
- Contact Person : Mr. Javier Zaragoza |||Sales
- Link More : United States Telecommunications ,United States Radio & TV Accessories
- Telephone :
- Fax :
- Address : 1801 Leroy Bonse
- Business Type : Agent
